Targeted Marketing

Procter & Gamble takes calculated risk with 'The Talk' ad

Aug 11, 2017

Procter & Gamble has taken a calculated risk with its ad featuring black mothers speaking to children about racial bias.

Ex-player sues Ohio St. for using image in marketing program

Jul 14, 2017

Some of Ohio State's most famous student-athletes have sued the university over a marketing program the ex-athletes say used their photos without permission and robbed them of compensation

Correction: TV-Fox News-Hannity story

May 25, 2017

Correction: TV-Fox News-Hannity story

What Twitter's privacy changes mean for you

May 18, 2017

Twitter's new privacy policy suggests ambitions of becoming more like Facebook _ more tracking of users and more targeting of ads to rake in more money

Conservative group's health care ads target GOP moderates

Apr 10, 2017

The conservative Club for Growth says it is launching TV spots pressing moderate Republican lawmakers to support the party's languishing health care overhaul effort

Agreement bars ad firm from targeting women entering clinics

Apr 4, 2017

Attorney General Maura Healey says a settlement with a digital advertising company bars the firm from targeting anti-abortion messages toward women entering reproductive health facilities in Massachusetts

In new recruitment ads Marines shown as good citizens

Mar 17, 2017

Marine Corps rolls out new recruitment ad campaign aimed at attracting millennials by showing members of the military's smallest branch as both warriors and good citizens

Click for candy: How online retailers boost impulse buys

Mar 2, 2017

Packaged food makers are trying to adapt their selling strategies as more people do their grocery shopping online

Really? Shuttering online brothel could hurt law enforcement

Feb 8, 2017

Law enforcement experts and sex worker advocates say shutting down what prosecutors call an online brothel could have unintended consequences

Gas pump advertising campaign targets Indiana fuel tax hike

Feb 6, 2017

Ads opposing a Republican plan to use higher fuel taxes to pay for infrastructure repairs will soon adorn gas pumps across Indiana

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